Imperia Entertainment Releases Preliminary Report and Initial Sales Forecasts from Cannes Film Market
June 5, 2006 - On Sunday May 28th, 2006, Imperia Entertainment (Pink Sheets:IPRE) was issued a Cannes 2006 preliminary report by sales agent Patrick de Bokay. Imperia Entertainment is now making the contents of this initial report public. Executives from Imperia Entertainment, a PR team, sales agency, director, producers and some of the cast were on hand for the 2006 Cannes film festival and film market in order to promote the feature film "Say It In Russian" (www.sayitinrussianmovie.com). The team was limited to only having a promotional reel or trailer, as the film is still in post production, but the promotional campaign was a tremendous success. Said Patrick de Bokay, sales agent, "We have approached the key independent theatrical distributors from the major countries. The promo-reel did its job of conveying the high quality of the movie. This had a very strong impact." Mr. de Bokay made the following points in the report:

-- Prior to the festival a mailer went out to more than 850 key world buyers regarding "Say It In Russian."

-- "Say It In Russian" was represented in a booth in the Palais 01, which was an effective spot, allowing the team to present the film to all passing buyers.

-- Additionally, members of the promotion team met with several top buyers from around the world.

The preliminary report went on to provide a professional assessment of the sales forecast based on initial results at Cannes. This forecast ranges from approximately $2.5 million to approximately $6.5 million in foreign sales. "It is very difficult to have a fair estimate of the potential as of now, because first we have to see the finished film, and it is also dependent on our ability to close a U.S. distribution deal," said de Bokay. "Domestic sales are generally equivalent to total foreign sales, depending on whether the film is positioned as a theatrical film, which this film is being positioned as," said Executive Producer and Company Chairman, Kenneth Eade. Imperia's president James Hergott remarks: "I was pleasantly surprised at the estimates given in the preliminary report, as they were in excess of my expectations. It seems that the trip to Cannes has created a great foundation for future sales of this movie upon completion of postproduction. The Cannes team did a fantastic job of raising awareness."

The company's film "All That I Need" was positioned as a direct to consumer DVD, for which foreign sales were estimated at approximately $240,000. In other news, the company has given notice of a shareholder meeting for June 12th, at which the shareholders will be asked for authority to amend the articles of incorporation to effect a possible reverse split of the company's common share capital. A high quality trailer for "Say It In Russian" is available at http://www.ifilm.com/ifilmdetail/2729972.

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

About Imperia Entertainment, Inc.

Imperia Entertainment, Inc. (www.imperiaentertainment.com) is a company which has emerged as a player in the area of independent film production and distribution, once monopolized by the major film studios. In conjunction with its distribution subsidiary, Imperia International Distribution, the company engages in investing in and producing and distributing full-length feature films. Along with its equity interest in the widely anticipated "All That I Need" (www.allthatineed.net), released in theaters last December and now on DVD, Imperia's film properties include its feature film "Say it in Russian," directed by Jeff Celentano ("Primary Suspect," "Gunshy") and edited by David Rawlins ("Saturday Night Fever"), "Brothers," by Tarquin Gotch ("Home Alone"), "Never Submit," a movie about mixed martial arts, and the award winning Autograph television series (www.autograph.tv) which airs on the Colours Television Newtwork. Through its majority owned subsidiary, Muller Media, Inc. (Pink Sheets:MLMD) it also produces "Whiskers," by Jordan Klein ("Flipper," "Splash," "Cocoon").

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Imperia Entertainment, Inc.
James Hergott, 310-275-0089
james@imperiaentertainment.com

or

Vivian Fullerlove, 214-564-3359 (Public Relations)
musbviv@yahoo.com

Source: Business Wire