| Imperia Entertainment Negotiates Landmark Deal with ROK Mobile Content Provider |
| May
24, 2006 - Imperia Entertainment, Inc. (Pink Sheets:IPRE) announced today
that President James Hergott has procured a distribution deal with mobile
content provider ROK Entertainment Group US (http://www.rokcorp.com/) (http://www.rokent.com/).
The deal calls for Imperia Entertainment to provide content to a potential
225 million mobile users around the world. As part of the deal, Imperia
Entertainment will be one of approximately 25 content providers who will
provide content to ROK Group US that could be utilized on several potential
phone models available through Cingular wireless and T-Mobile plans in the
US. The ROK US service will be launched July/Aug of this year. Additionally,
Imperia Entertainment will provide content to ROK UK, which is already in
operation, and ROK China, which has access to an additional 200 million
potential mobile phone users in China. Imperia Entertainment will provide its award winning "Autograph" series for streaming starting July/Aug of this year. The streaming of "Autograph" will be available through standard subscription, premium subscription and an on demand format. Consumers will be able to stream content directly onto their phone if they have certain models of phones available through Cingular wireless and T-Mobile carriers in the US. Imperia Entertainment will also provide its "Autograph" series and several of its current projects and movies through a ROK media store. Content can be downloaded from the media store directly onto memory cards within the cell phone. In this situation consumers will be able to download entire movies, as well as possible movie extras. This service will be available in the US starting Aug/Sept of this year and is already available in the UK. Imperia Entertainment will charge approximately $9.99 to download an entire movie, with extras costing in the neighborhood of 99 cents. Streaming of content will cost subscribers approximately 99 cents to $1.49 a month. Premium streaming downloads will cost approximately $3.99 - $5.99 per purchase. In a profit sharing agreement, both parties will split sales in approximately 60/40 deals, with the larger portion going to Imperia Entertainment. ROK will be covering all related technical and promotion costs. The deal is non-exclusive, leaving Imperia Entertainment free to procure deals with additional mobile content providers and other distributors. Imperia also has the option of providing content to all three available regions (UK, USA and China) or limiting each project to only select particular regions, depending on what is best for each individual project. Mr. Hergott comments: "As technology improves and information is delivered at increasing rates of speed, Imperia Entertainment wishes to be at the forefront of an on-demand society where people can see what they want, when they want, and where they want." Depending on which movies are provided as part of the deal, the deal is estimated to be worth $4-$6 million in additional revenue for Imperia Entertainment. |
| About
Imperia Entertainment, Inc.
Imperia Entertainment, Inc. (www.imperiaentertainment.com) is a company which has emerged as a player in the area of independent film production and distribution, once monopolized by the major film studios. In conjunction with its distribution subsidiary, Imperia International Distribution, the company engages in investing in and producing and distributing full-length feature films. Along with its equity interest in the widely anticipated "All That I Need" (www.allthatineed.net), released in theaters last December and now on DVD, Imperia's film properties include its feature film "Say it in Russian," directed by Jeff Celentano ("Primary Suspect," "Gunshy") and edited by David Rawlins ("Saturday Night Fever"), "Brothers," by Tarquin Gotch ("Home Alone"), "Never Submit," a movie about mixed martial arts, and the award winning Autograph television series (www.autograph.tv) which airs on the Colours Television Newtwork. Through its majority owned subsidiary, Muller Media, Inc. (Pink Sheets:MLMD) it also produces "Whiskers," by Jordan Klein ("Flipper," "Splash," "Cocoon"). This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results. Imperia Entertainment, Inc. Source: Business Wire |